Beauty: First Aid Beauty Milk Oil Conditioning Cleansing Milk

I tried First Aid Beauty a couple of months ago now, and so far have been super impressed with the brand.

I find their products perfect for my sensitive skin, as they not overly fragranced. I particularly enjoy using their Facial Radiance Pads every morning,  review here

First Aid Beauty Milk Oil Conditioning Cleansing Milk is housed in a tall plastic bottle, with a pump to dispense the milk.  It is a silky white fluid, that claims to take the "tug and pull" action out of make-up removal, and bring back the nourishing and conditioning side of cleansing.
It claims to remove all traces of stubborn make-up, whilst nourishing and conditioning the skin.

I have been using this for 2 weeks, and after using it the first time of an evening, I switched it and I started using it as my morning cleanser. For me, the texture wasn't thick or robust enough for a night-time cleanser.

I prefer cleansers that have thick, creamy, or oily textures, for example: Clarins Gel Melt Cleanser, The Body Shop Camomile Cleansing Butter, Or Emma Hardies Cleansing Balm. I wear long-wear foundations like Estee Lauder Double Wear and Lancome Visionnaire and I need a cleanser that can break down these products. This First Aid Beauty cleansing milk disappears when it touches the skin, I don't feel, or see any oil as described. I was expecting when the water was mixed with the milk, for an thickish oil to form, and this would help, and contribute to breaking down the make-up. (Similar to Clarins Gel Melt). It never.

I can't see how it would remove stubborn make-up. I have used a little and a lot, and the product just seems to sink into the skin. So yes the conditioning and nourishing, and no tug or pull factor is a thumbs up, but for me the product does not hang around long enough to remove, or break-down stubborn make-up.

On the positive side the product isn't overly fragranced, and feels light, cooling and refreshing on the skin.
I am enjoying using it of a morning, but would I repurchase?
I do not think so.
I don't usually spend that much on my morning cleanser, as all I am after is a light milk cleanser, to remove any residue or dirt that has built up over the night, and the likes of Loreal do amazing ones, at a fraction of the price.

It isn't the product I expected, and priced at £19.50, well I would rather invest in my trusty Clarins Gel Melt Cleanser.

Have you tried anything from First Aid Beauty?  What are your current favourite cleansers?